The British Council’s ELTons awards celebrate the best innovations in English language teaching and learning worldwide. This year's winners can be found here.

Excellence in course innovation

Widgets Inc.: A task-based course in workplace English - Atama-ii Books

Widgets Inc. is a course employing a “strong” task-based approach to language learning.

Now in their nineteenth year, The British Council ELTons Awards for innovation in English language teaching and learning celebrate the newest and most original courses, books, publications, apps, platforms, projects, and more, which find new ways to meet the real-life needs of English language learners and teachers around the world.

There are about 7,000 languages spoken around the world -- and they all have different sounds, vocabularies and structures. But do they shape the way we think? Cognitive scientist Lera Boroditsky shares examples of language -- from an Aboriginal community in Australia that uses cardinal directions instead of left and right to the multiple words for blue in Russian -- that suggest the answer is a resounding yes. "The beauty of linguistic diversity is that it reveals to us just how ingenious and how flexible the human mind is," Boroditsky says.

I’m so glad I didn’t decide to start jogging as my New Year’s resolution. I’ve just been for a walk in the park and some of the new joggers already show the look of having made a big mistake. Even during a short 30-minute stroll I noticed several people equipped with new gear and good intentions, but most of them look like accidents waiting to happen.

ANSWER: Storytelling is an art and a technique which has come down to us from ancient times. and his “stories”, the Iliad and the  Odyssey are two of the most important epics of world literature.

Storytelling is a technique used not only in the classroom but also in the world of cinema as well as in the business and marketing world, as we see in Wendy Parish’s blog, “4 B2B brands that have mastered the art of storytelling”

Αναλογιζόμενοι πως καθημερινά στη θάλασσα του διαδικτύου ταξιδεύουν περίπου 196 δισεκατομμύρια emails, αντιλαμβανόμαστε πως ο τομέας του email μάρκετινγκ έχει μία τόσο μεγάλη δυναμική που είναι πραγματικά αυτοκτονικό για μία επιχείρηση να μην αξιοποιεί όλα αυτά τα οφέλη που μπορεί να της αποφέρει. Το ίδιο επικίνδυνο όμως είναι να χρησιμοποιεί το email μάρκετινγκ με λανθασμένο τρόπο αφού είναι τελείως διαφορετικό να απέχεις από κάτι παρά να συμμετέχεις με το λάθος τρόπο. Ευτυχώς η κατάσταση μπορεί να διορθωθεί εύκολα.

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We have an activity titled ‘What did you say?’ exchanges which accommodates a dictionary investigation to check that the homophones introduced in pairs, indeed, share the same pronunciation despite their different spellings.