Leo Selivan reflects on how his approach to teaching collocations, something he has been advocating for many years, has undergone some changes in recent years, thanks to new research evidence.  

I’m so glad I didn’t decide to start jogging as my New Year’s resolution. I’ve just been for a walk in the park and some of the new joggers already show the look of having made a big mistake. Even during a short 30-minute stroll I noticed several people equipped with new gear and good intentions, but most of them look like accidents waiting to happen.

ANSWER: Storytelling is an art and a technique which has come down to us from ancient times. and his “stories”, the Iliad and the  Odyssey are two of the most important epics of world literature.

Storytelling is a technique used not only in the classroom but also in the world of cinema as well as in the business and marketing world, as we see in Wendy Parish’s blog, “4 B2B brands that have mastered the art of storytelling”

Αναλογιζόμενοι πως καθημερινά στη θάλασσα του διαδικτύου ταξιδεύουν περίπου 196 δισεκατομμύρια emails, αντιλαμβανόμαστε πως ο τομέας του email μάρκετινγκ έχει μία τόσο μεγάλη δυναμική που είναι πραγματικά αυτοκτονικό για μία επιχείρηση να μην αξιοποιεί όλα αυτά τα οφέλη που μπορεί να της αποφέρει. Το ίδιο επικίνδυνο όμως είναι να χρησιμοποιεί το email μάρκετινγκ με λανθασμένο τρόπο αφού είναι τελείως διαφορετικό να απέχεις από κάτι παρά να συμμετέχεις με το λάθος τρόπο. Ευτυχώς η κατάσταση μπορεί να διορθωθεί εύκολα.

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ANSWER:

We have an activity titled ‘What did you say?’ exchanges which accommodates a dictionary investigation to check that the homophones introduced in pairs, indeed, share the same pronunciation despite their different spellings.